Dead or Alive is a brand that makes a statement. It defies the status quo, and ignores the limitations of fashion and trends. It is about living life to it's fullest, on the edge, and having the clothing and apparel to match that attitude. Dead or Alive Says "I really don't care what you think". Infused with tattoo inspiration and art, and performance blanks that can keep up with the most active rebel in all of us, Dead or Alive is sure to match your everyday needs no matter what your desire and life style. Dead or Alive. Live life on your terms. The UPF Solar Long Sleeve shirt offers superior sun protection and performance qualities. Featuring UPF 50+, the UPF 50+ Solar shirt is both breathable, lightwight, comfortable, and sure to keep the sun's rays from penetrating through to your skin. The 4.1-ounce, 100% Microfiber Polyester fabric is powered by our PURE-tech moisture-wicking technology which is permanently infused in the fibers of the fabric. PURE-tech's intelligent design is shown to improve the body's core performance as it moves perspiration away from the body, pushing it outside the shirt. Because of this technology, our UPF 50+ Performance Shirts dry far faster than standard cotton garments. Our UPF 50+ shirts also include M-Shield which keeps our fabrics fresh, attractive and ready for more. The Zinc based, acquios technology enhances durability without impacting thermomigration. M-Shield technology is Oeko-Tex Standard 100 certified and BlueSign System approved for sustainability.